AI Shelf Index · 2026 holiday shopping season
JTX Fitness AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#31
Fitness & Outdoor · UK
Shelf-share
0.7%
of UK answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
The shoppers JTX Fitness wins
The same answers, sliced by the shopper the question implies — where JTX Fitness ranks best.
Where JTX Fitness wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#25
0.9%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#51
0.3%
Purchase
#17
1.6%
Where the engines differ
What AI says about JTX Fitness
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed mid
50% mid, 50% premium
“JTX Fitness Movelight Premium alternative Which?”
ChatGPT
“JTX Fitness Movelight For more detail, read Which?'s independent walking pad tests.”
ChatGPT
Products AI names
The specific JTX Fitness items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as JTX Fitness.
How to read this
Bar is how often that brand is recommended in the same answer as JTX Fitness, relative to the rest.
Slingso Managed Outcomes
How would JTX Fitness grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with JTX Fitness.