AI Shelf Index · 2026 holiday shopping season
JTX AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#27
Fitness & Outdoor · UK
Shelf-share
0.8%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
JTX
0.8%
The shoppers JTX wins
The same answers, sliced by the shopper the question implies — where JTX ranks best.
Where JTX wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#21
1.2%
Research
—
not surfaced
Comparison
#41
0.5%
Validation
#39
0.7%
Purchase
—
not surfaced
Where the engines differ
What AI says about JTX
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed premium
20% budget, 80% premium
“(JTX Fitness) It's currently showing out of stock, though, so I wouldn't wait indefinitely for it.”
ChatGPT
“🇬🇧 Best simple bike: JTX Cyclo-3M If you don't care about screens, subscriptions or fancy connectivity, I'd seriously consider the JTX.”
ChatGPT
“JTX Studio Pro if you want a long-term fitness machine 3.”
ChatGPT
“lists the CITYSPORTS walking pad at £95, the Opti Compact Walking Treadmill at £349 and the JTX MoveLight at £499.”
ChatGPT
Products AI names
The specific JTX items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as JTX.
How to read this
Bar is how often that brand is recommended in the same answer as JTX, relative to the rest.
Slingso Managed Outcomes
How would JTX grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with JTX.