AI Shelf Index · 2026 holiday shopping season
NexGard AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#32
Pet Supplies · AU
Shelf-share
0.5%
of AU answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
NexGard
0.5%
The shoppers NexGard wins
The same answers, sliced by the shopper the question implies — where NexGard ranks best.
Where NexGard wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#13
1.6%
Comparison
#35
0.6%
Validation
—
not surfaced
Purchase
#34
0.6%
Where the engines differ
What AI says about NexGard
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
“What I would not automatically choose The popular NexGard Spectra / Bravecto chews are excellent parasite-control products, but I'd distinguish them from the non-prescription options above.”
ChatGPT
“(NSW Health) My top choices - NexGard — monthly chew.”
ChatGPT
“(eLabels) - NexGard Spectra — convenient if you also want broader parasite protection in the same monthly chew.”
ChatGPT
“ BRAVECTO Australia +1 NexGard / NexGard Spectra Duration: 1 month.”
Google AI Mode
Products AI names
The specific NexGard items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as NexGard.
How to read this
Bar is how often that brand is recommended in the same answer as NexGard, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with NexGard.