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AI Shelf Index · 2026 holiday shopping season

Advantix AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#53

Pet Supplies · AU

#39 outside top 40

Shelf-share

0.2%

of AU answers

0.1% 0.2%

Sentiment

57%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

Royal Canin

8.3%

Hill's

7.8%

Lyka Pet Food

7.5%

Black Hawk

6.1%

Purina

6.0%

ADVANCE

5.0%

⋯

53 Advantix

0.2%

The shoppers Advantix wins

The same answers, sliced by the shopper the question implies — where Advantix ranks best.

The New Shopper

#15

Where Advantix wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#23

0.5%

Comparison

#21

1.0%

Validation

—

not surfaced

Purchase

—

not surfaced

Where the engines differ

ChatGPT

0.5%

Google AI Mode

0.1%

What AI says about Advantix

Observed from the answers themselves — not a score.

Sentiment

57% positive · no negative mentions

Price framing

framed mid

50% mid, 50% premium

“Advantix for Dogs Duration: 4 weeks (1 month).”
Google AI Mode

“Advantix (for Dogs) Duration: Every 2 weeks specifically for paralysis ticks (monthly for fleas).”
Google AI Mode

“If you have cats in the household or neighbourhood that interact with your dog, you should avoid Advantix.”
Google AI Mode

“Advantix Best to discuss if you prefer a topical repellent.** It can help repel and kill certain ticks, but requires careful, frequent application.”
ChatGPT

Products AI names

The specific Advantix items the engines put in front of AU shoppers.

Advantix 0.1%
Advantix Fleas, Ticks & Biting Insects for Dogs 10 - 25kg 0.1%
Advantix Dog Small 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Advantix.

Simparica

Credelio

Frontline

How to read this

Bar is how often that brand is recommended in the same answer as Advantix, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Advantix.