AI Shelf Index · 2026 holiday shopping season
NexGard Spectra AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#18
Pet Supplies · AU
Shelf-share
1.1%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
NexGard Spectra
1.1%
The shoppers NexGard Spectra wins
The same answers, sliced by the shopper the question implies — where NexGard Spectra ranks best.
Where NexGard Spectra wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#10
2.9%
Comparison
#31
0.7%
Validation
—
not surfaced
Purchase
#102
0.0%
Where the engines differ
What AI says about NexGard Spectra
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
100% mid
“(eLabels) - NexGard Spectra — convenient if you also want broader parasite protection in the same monthly chew.”
ChatGPT
“| | NexGard Spectra | Oral Chew | 1 Month | Paralysis ticks, fleas, heartworm, intestinal worms, mites | Monthly broad-spectrum "all-in-one" option.”
Google AI Mode
“NexGard Spectra (Afoxolaner / Moxidectin) Duration: Monthly chew.”
Google AI Mode
“Pros:** Similar to NexGard Spectra, it provides triple-action coverage: ticks and fleas, heartworm, and round/hookworms.”
Google AI Mode
Products AI names
The specific NexGard Spectra items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as NexGard Spectra.
How to read this
Bar is how often that brand is recommended in the same answer as NexGard Spectra, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with NexGard Spectra.