AI Shelf Index · 2026 holiday shopping season
Seresto AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#37
Pet Supplies · AU
Shelf-share
0.4%
of AU answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Seresto
0.4%
The shoppers Seresto wins
The same answers, sliced by the shopper the question implies — where Seresto ranks best.
Where Seresto wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#25
0.5%
Comparison
#17
1.5%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Seresto
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed mid
100% mid
“(eLabels) - Seresto collar — controls paralysis ticks for 8 months and also repels them for up to 4 months; brown dog/bush ticks are controlled for 4 months.”
ChatGPT
“| | Seresto Collar | Collar | 4 Months (ticks) / 8 Months (fleas) | Paralysis ticks, fleas | Non-oral alternative; needs replacement more frequently for ticks than fleas.”
Google AI Mode
“Seresto Flea and Tick Collar Duration: Up to 8 months.”
Google AI Mode
“_Note: Highly toxic to cats, so keep cats away from treated dogs until dry._ Seresto Collar Duration: Up to 4 months for paralysis tick protection in Australia (longer for fleas/other ticks).”
Google AI Mode
Products AI names
The specific Seresto items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Seresto.
How to read this
Bar is how often that brand is recommended in the same answer as Seresto, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Seresto.