AI Shelf Index · 2026 holiday shopping season

Bravecto AI shopping shelf share

🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026

Standing

#14

Pet Supplies · AU

#17 #14

Shelf-share

1.5%

of AU answers

1.4% 1.5%

Sentiment

86%

positive

No week-to-week change larger than the variation between readings.

Who's on the pet supplies shelf

1 Royal Canin
8.3%
2 Hill's
7.8%
3 Lyka Pet Food
7.5%
4 Black Hawk
6.1%
5 Purina
6.0%
6 ADVANCE
5.0%
⋯
14 Bravecto
1.5%

The shoppers Bravecto wins

The same answers, sliced by the shopper the question implies — where Bravecto ranks best.

Where Bravecto wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#8

3.2%

Comparison

#10

4.0%

Validation

—

not surfaced

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.9%
Google AI Mode
2.0%

What AI says about Bravecto

Observed from the answers themselves — not a score.

Sentiment

86% positive · no negative mentions

Price framing

framed premium

25% mid, 75% premium

“What I would not automatically choose The popular NexGard Spectra / Bravecto chews are excellent parasite-control products, but I'd distinguish them from the non-prescription options above.”

ChatGPT

“(eLabels) - Bravecto — longer-lasting option; there are formulations providing extended flea/tick protection.”

ChatGPT

“My practical shortlist - Bravecto Chew (fluralaner) — provides paralysis-tick control for up to 4 months according to its Australian APVMA label.”

ChatGPT

“(eLabels) - Bravecto 1-Month / Combo — monthly options, including formulations that combine tick protection with heartworm/worm coverage.”

ChatGPT

Products AI names

The specific Bravecto items the engines put in front of AU shoppers.

  • Bravecto chew 0.6%
  • Chew or Spot-on 0.2%
  • BRAVECTO Chewable 0.1%
  • Fluralaner Chew 0.1%
  • Bravecto 1-Month / Combo 0.0%
  • Bravecto Spot-On 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Bravecto.

Simparica

Simparica Trio

K9 Advantix

Credelio

How to read this

Bar is how often that brand is recommended in the same answer as Bravecto, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bravecto.