AI Shelf Index · 2026 holiday shopping season

Magnum AI shopping shelf share

💊 Supplements · 🇨🇦 CA · updated 12 Oct 2026

Standing

#40

Supplements · CA

#37 #40

Shelf-share

0.4%

of CA answers

0.4% 0.4%

Sentiment

67%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Canadian Protein
9.1%
2 Jamieson
7.5%
3 Allmax Nutrition
4.2%
4 Webber Naturals
3.6%
5 Organika
3.5%
6 CanPrev
3.1%
⋯
40 Magnum
0.4%

The shoppers Magnum wins

The same answers, sliced by the shopper the question implies — where Magnum ranks best.

Where Magnum wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#10

1.6%

Comparison

—

not surfaced

Validation

#28

0.8%

Purchase

#48

0.1%

Where the engines differ

ChatGPT
0.0%
Google AI Mode
1.0%

What AI says about Magnum

Observed from the answers themselves — not a score.

Sentiment

67% positive · no negative mentions

“Since you're already tracking your whey isolate and looking at price-per-serving between Canadian brands (like Magnum, PVL, or Canadian Protein) versus big U.S.”

Google AI Mode

“_Canadian Brands_ (e.g., Beyond Yourself, Magnum) formulate specifically to pass Health Canada NPN (Natural Product Number) clearance, meaning you get clean, transparent dosing without paying cross-border black-market...”

Google AI Mode

“Canada.ca +1 If you want to dive deeper into your routine, tell me: Are you noticing a big price difference between Canadian brands (like Magnum or Allmax) and US giants** (like Optimum Nutrition)?”

Google AI Mode

Shelved alongside

Brands the engines recommend in the same answers as Magnum.

How to read this

Bar is how often that brand is recommended in the same answer as Magnum, relative to the rest.

Slingso Managed Outcomes

How would Magnum grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Magnum.