AI Shelf Index · 2026 holiday shopping season
Funko AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#21
Toys · CA
Shelf-share
0.7%
of CA answers
Sentiment
71%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Funko
0.7%
The shoppers Funko wins
The same answers, sliced by the shopper the question implies — where Funko ranks best.
Where Funko wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#19
1.1%
Research
#7
2.0%
Comparison
#72
0.1%
Validation
—
not surfaced
Purchase
#21
1.0%
Where the engines differ
What AI says about Funko
Observed from the answers themselves — not a score.
Sentiment
71% positive · 6% negative
Price framing
framed budget
71% budget, 14% mid
“Funko Pocket Pop / Bitty Pop — good if you specifically want the collectible figure every day experience.”
ChatGPT
“Funko's Canadian site currently lists calendars for Pokémon, Star Wars, Marvel, Disney, Sanrio/Hello Kitty, Harry Potter, NBA, NFL and more.”
ChatGPT
“(Funko) [Funko Pocket Pop!”
ChatGPT
“Pokemon 24 Day Advent Calendar]() $69.99 - Funko Pokémon — a particularly obvious match for your blind-box/figure collecting habit.”
ChatGPT
Products AI names
The specific Funko items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Funko.
How to read this
Bar is how often that brand is recommended in the same answer as Funko, relative to the rest.
Funko on other shelves
Slingso Managed Outcomes
How would Funko grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Funko.