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AI Shelf Index · 2026 holiday shopping season

Sonny Angel AI shopping shelf share

🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026

Standing

#12

Toys · CA

#9 #12

Shelf-share

1.1%

of CA answers

1.2% 1.1%

Sentiment

96%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

LEGO

19.0%

Magna-Tiles

10.6%

POP MART

4.9%

Yoto

3.3%

Tonies

2.5%

Connetix Tiles

2.4%

⋯

Sonny Angel

1.1%

The shoppers Sonny Angel wins

The same answers, sliced by the shopper the question implies — where Sonny Angel ranks best.

The Kidult Collector

Where Sonny Angel wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#40

0.5%

Research

#11

1.3%

Comparison

3.3%

Validation

#114

0.0%

Purchase

#10

1.6%

Where the engines differ

ChatGPT

1.5%

Google AI Mode

1.2%

What AI says about Sonny Angel

Observed from the answers themselves — not a score.

Sentiment

96% positive · no negative mentions

Price framing

framed budget

50% budget, 43% mid, 7% premium

“POPCORE 4.9 (580) Toy manufacturer Closed Markham, ON Call Directions A stellar destination in the Toronto/Markham area (and online) for authentic designer toys, Pop Mart, Sonny Angel, and Smiski at fair, non-inflated...”
Google AI Mode

“Toyka Collectibles — Richmond — figures, model kits, Smiski/Sonny Angel and other blind boxes.”
ChatGPT

“[Smiski Work Series Blind Box]() $13.95 - Sonny Angel — still popular for the cute collectible/desk-decoration crowd; Canadian listings are around $17.”
ChatGPT

“[Sonny Angel Blind Box Animal Series 2]() $16.95 - Funko Mystery Minis — good if the recipient has a particular fandom.”
ChatGPT

Products AI names

The specific Sonny Angel items the engines put in front of CA shoppers.

Animal Series 0.1%
Animal Series 4 0.1%
Animal Series, Hippers 0.1%
Blind Box (various series) 0.1%
Blind Box Animal Series 2 0.1%
Hippers and regular mini figures 0.1%
Animal Series 1 0.0%
Blind Boxes 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Sonny Angel.

Re-Ment

How to read this

Bar is how often that brand is recommended in the same answer as Sonny Angel, relative to the rest.

Sonny Angel on other shelves

🇺🇸 US Toys · #9 🇬🇧 UK Toys · #7 🇦🇺 AU Toys · #29 All markets →

Slingso Managed Outcomes

How would Sonny Angel grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sonny Angel.