AI Shelf Index · 2026 holiday shopping season
Differin AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#14
Skincare · US
Shelf-share
1.3%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Differin
1.3%
The shoppers Differin wins
The same answers, sliced by the shopper the question implies — where Differin ranks best.
Where Differin wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#19
1.1%
Research
#9
1.6%
Comparison
#14
1.6%
Validation
—
not surfaced
Purchase
—
not surfaced
Where the engines differ
What AI says about Differin
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“One acne treatment (do NOT stack five actives) Pick based on your acne: Mostly clogged pores, blackheads, tiny bumps → - Differin Adapalene Gel 0.1% (OTC retinoid in the US) - Start 2–3 nights/week, pea-sized amount.”
ChatGPT
“Treatment step Choose one, not everything: Adapalene (Differin) → acne prevention, clogged pores BHA/salicylic acid → blackheads, congestion Azelaic acid** → acne + discoloration 3.”
ChatGPT
Products AI names
The specific Differin items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Differin.
How to read this
Bar is how often that brand is recommended in the same answer as Differin, relative to the rest.
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Differin.