AI Shelf Index · 2026 holiday shopping season
Imbibe AI shopping shelf share
💊 Supplements · 🇦🇺 AU · updated 12 Oct 2026
Standing
#126
Supplements · AU
Shelf-share
0.0%
of AU answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Bulk Nutrients
17.7%
Swisse
9.2%
Blackmores
7.6%
Nutra Organics
5.6%
Musashi
3.3%
True Protein
2.7%
Imbibe
0.0%
The shoppers Imbibe wins
The same answers, sliced by the shopper the question implies — where Imbibe ranks best.
Where Imbibe wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#27
0.6%
Comparison
#63
0.1%
Validation
—
not surfaced
Purchase
#51
0.3%
Where the engines differ
What AI says about Imbibe
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed premium
100% premium
“IMBIBE +2 Hair-Skin-Nails Blends:** Be cautious of redundancy.”
Google AI Mode
“IMBIBE To help fine-tune this, could you share: Are you currently doing any resistance or strength training** ?”
Google AI Mode
“Top Australian Pick: Nutra Organics (Collagen Beauty) or Imbibe** (Living Collagen / Miracle Collagen).”
Google AI Mode
Products AI names
The specific Imbibe items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Imbibe.
How to read this
Bar is how often that brand is recommended in the same answer as Imbibe, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Imbibe.