AI Shelf Index · 2026 holiday shopping season
Mattel AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
Outside top 40
was #33 · Toys · CA
Shelf-share
—
last measured 0.2%
Sentiment
100%
positive when AI last named it
Mattel is outside the top 40 we publish for CA toys this reading. It is still sold, and AI may still name it below that band.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
What AI said about Mattel
From the last reading that named Mattel on this shelf.
Sentiment
100% positive · no negative mentions
Shelved alongside
Brands the engines recommend in the same answers as Mattel.
Squishmallows
LEGO
Spin Master
Barbie
Nerf
Jazwares
Bluey
Nintendo
How to read this
Bar is how often that brand is recommended in the same answer as Mattel, relative to the rest.
Mattel on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Mattel.