AI Shelf Index · 2026 holiday shopping season
Hasbro AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#35
Toys · US
Shelf-share
0.4%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Hasbro
0.4%
The shoppers Hasbro wins
The same answers, sliced by the shopper the question implies — where Hasbro ranks best.
Where Hasbro wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#61
0.1%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#18
1.1%
Purchase
#65
0.2%
Where the engines differ
What AI says about Hasbro
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
60% budget, 40% mid
“It's not just a toy-company marketing push: the movie has become a huge cultural phenomenon, and Hasbro, Mattel, LEGO and others have released licensed products.”
ChatGPT
“Hasbro specifically rates it 8+.”
ChatGPT
“Interactive vehicle and figure sets from Hasbro allow kids to recreate rescue missions and engage in imaginative storytelling.”
Google AI Mode
“Small licensed action figures Budget: $15–$30 - Hasbro Marvel Legends or Star Wars figures.”
ChatGPT
Products AI names
The specific Hasbro items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Hasbro.
How to read this
Bar is how often that brand is recommended in the same answer as Hasbro, relative to the rest.
Hasbro on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Hasbro.