AI Shelf Index · 2026 holiday shopping season
National Geographic AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#95
Toys · US
Shelf-share
0.1%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
The shoppers National Geographic wins
The same answers, sliced by the shopper the question implies — where National Geographic ranks best.
Where National Geographic wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#41
0.4%
Comparison
#77
0.1%
Validation
#28
0.7%
Purchase
—
not surfaced
Where the engines differ
What AI says about National Geographic
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“🔬 Best “he probably doesn't already have this”: National Geographic Earth Science Kit — about $20. Volcanoes and hands-on experiments make this a nice grandparent gift, especially for a curious kid.”
ChatGPT
“If you don't know his interests I'd choose the National Geographic science kit or Hot Wheels RC track rather than LEGO or Pokémon.”
ChatGPT
“National Geographic Science / STEM Kits: Advanced crystal-growing or mega-science kits that feel grown-up and keep them engaged away from screens.”
Google AI Mode
“National Geographic Glow-in-the-Dark Solar System Kit About $23 · Great for creative kids A hands-on way to build a glowing solar system display.”
ChatGPT
Products AI names
The specific National Geographic items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as National Geographic.
Nancy B's Science Club
LEGO Technic
How to read this
Bar is how often that brand is recommended in the same answer as National Geographic, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with National Geographic.