AI Shelf Index · 2026 holiday shopping season
Monster Jam AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#22
Toys · US
Shelf-share
0.6%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
The shoppers Monster Jam wins
The same answers, sliced by the shopper the question implies — where Monster Jam ranks best.
Where Monster Jam wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#53
0.2%
Research
—
not surfaced
Comparison
#51
0.3%
Validation
#21
1.0%
Purchase
#44
0.4%
Where the engines differ
What AI says about Monster Jam
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
20% budget, 60% mid, 20% premium
“If the child already has a Monster Jam collection, I'd skip it.”
ChatGPT
“Monster Jam Chomping Megalodon RC Truck Best for instant excitement · about $45 on sale A shark-themed monster truck that drives, chomps and performs stunts.”
ChatGPT
“A “wow” experience toy — such as the Megalodon hatch or Monster Jam RC shark.”
ChatGPT
“Monster Jam Chomping Megalodon RC Truck Around $45 · Ages 4+ A remote-control monster truck with chomping action, wheelies, and spins.”
ChatGPT
Products AI names
The specific Monster Jam items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Monster Jam.
How to read this
Bar is how often that brand is recommended in the same answer as Monster Jam, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Monster Jam.