AI Shelf Index · 2026 holiday shopping season
Drunk Elephant AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
Outside top 40
was #30 · Skincare · UK
Shelf-share
—
last measured 0.0%
Sentiment
71%
positive when AI last named it
Drunk Elephant is outside the top 40 we publish for UK skincare this reading. It is still sold, and AI may still name it below that band.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
What AI said about Drunk Elephant
From the last reading that named Drunk Elephant on this shelf.
Sentiment
71% positive · 29% negative
Price framing
framed premium
100% premium
“* _\Cult Beauty\:_ Excellent for luxury and indie skincare brands (think Glow Recipe, Paula's Choice, and Drunk Elephant) with tiered discounting or dedicated clearance drops.”
Google AI Mode
“Space NK – Great for high-end and clinical skincare brands (Drunk Elephant, Paula's Choice, Ultra Violette).”
Google AI Mode
“_Note on popular brands:_ Trendy bright packaging brands like _Drunk Elephant_ or _Bubble_ make great-looking items, but you must check individual product labels carefully—many contain potent actives meant for adults.”
Google AI Mode
“Expensive viral brands (like Drunk Elephant or Glow Recipe) often contain potent actives that can damage a child's delicate skin barrier.”
Google AI Mode
Shelved alongside
Brands the engines recommend in the same answers as Drunk Elephant.
La Roche-Posay
CeraVe
The Ordinary
Paula's Choice
No7
COSRX
Cetaphil
Clinique
How to read this
Bar is how often that brand is recommended in the same answer as Drunk Elephant, relative to the rest.
Drunk Elephant on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Drunk Elephant.