AI Shelf Index · 2026 holiday shopping season
Drunk Elephant AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#57
Skincare · US
Shelf-share
0.2%
of US answers
Sentiment
40%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Drunk Elephant
0.2%
The shoppers Drunk Elephant wins
The same answers, sliced by the shopper the question implies — where Drunk Elephant ranks best.
Where Drunk Elephant wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#80
0.0%
Research
—
not surfaced
Comparison
#49
0.1%
Validation
—
not surfaced
Purchase
#49
0.4%
Where the engines differ
What AI says about Drunk Elephant
Observed from the answers themselves — not a score.
Sentiment
40% positive · 20% negative
Price framing
framed premium
100% premium
“| | Drunk Elephant | Adult/older-teen skincare | Skip for her | Many products are aimed at concerns tweens simply don't need.”
ChatGPT
“_Idea:_ Look for a peptide- or ceramide-rich holiday hydration kit from brands like Laneige , Drunk Elephant , or Byoma** to repair the winter working-mom fatigue and keep your skin barrier resilient.”
Google AI Mode
“Drunk Elephant Premium packaging · Popular online · Higher cost It may be on your daughter's wish list because of social media, and some sets are attractive gifts for adults.”
ChatGPT
Shelved alongside
Brands the engines recommend in the same answers as Drunk Elephant.
How to read this
Bar is how often that brand is recommended in the same answer as Drunk Elephant, relative to the rest.
Drunk Elephant on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Drunk Elephant.