AI Shelf Index · 2026 holiday shopping season
Cature AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#21
Pet Supplies · AU
Shelf-share
0.7%
of AU answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
Cature
0.7%
The shoppers Cature wins
The same answers, sliced by the shopper the question implies — where Cature ranks best.
Where Cature wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#56
0.2%
Research
#56
0.1%
Comparison
—
not surfaced
Validation
#18
1.2%
Purchase
#28
0.7%
Where the engines differ
What AI says about Cature
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed mid
50% budget, 50% mid
“Reddit · r/australia +2 Alternative / Mix: Many frugal Aussie owners mix a scented/charcoal tofu litter 50/50 with plain Cature or Kit Cat Soya Clump to stretch the dollar while maintaining heavy odour control.”
Google AI Mode
“CATURE Original Tofu Clumping Cat Litter Budget-friendly alternative A useful comparison if you want to test tofu litter without committing to a large order.”
ChatGPT
Products AI names
The specific Cature items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Cature.
How to read this
Bar is how often that brand is recommended in the same answer as Cature, relative to the rest.
Slingso Managed Outcomes
How would Cature grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Cature.