AI Shelf Index · 2026 holiday shopping season
Bulletproof AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#20
Supplements · US
Shelf-share
0.6%
of US answers
Sentiment
25%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Bulletproof
0.6%
The shoppers Bulletproof wins
The same answers, sliced by the shopper the question implies — where Bulletproof ranks best.
Where Bulletproof wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#17
1.6%
Where the engines differ
What AI says about Bulletproof
Observed from the answers themselves — not a score.
Sentiment
25% positive · no negative mentions
“Bulletproof, for example, says its Black Friday sale begins November 26.”
ChatGPT
“For example, Bulletproof has a Black Friday sale page advertising a November 26 start for its promotion.”
ChatGPT
“Bulletproof — has announced a Black Friday promotion for November 26, 2026, though its emphasis is broader wellness products rather than a targeted three-supplement plan.”
ChatGPT
“Shop: iHerb · Nutricost Collagen and wellness products Bulletproof has announced its Black Friday sale for November 26, 2026, featuring coffee, MCT oil, collagen, and more.”
ChatGPT
Products AI names
The specific Bulletproof items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Bulletproof.
How to read this
Bar is how often that brand is recommended in the same answer as Bulletproof, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Bulletproof.