AI Shelf Index · 2026 holiday shopping season
Ritual AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#4
Supplements · US
Shelf-share
3.0%
of US answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
The shoppers Ritual wins
The same answers, sliced by the shopper the question implies — where Ritual ranks best.
Where Ritual wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#5
3.3%
Research
—
not surfaced
Comparison
#3
5.8%
Validation
#11
1.3%
Purchase
#12
2.0%
Where the engines differ
What AI says about Ritual
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed mid
69% mid, 31% premium
“Ritual** : Slashing prices up to 40% off sitewide on staples like Synbiotic+ and their daily protein shakes.”
Google AI Mode
“Recent dietitian reviews consistently highlight Thorne, Nature Made, Ritual, and MegaFood, though different reviewers favor different formulations.”
ChatGPT
“Many evidence-based formulations for mature women (such as Ritual Essential for Women 50+ ) prioritize bioavailable methylcobalamin (B₁₂).”
Google AI Mode
“Ritual Essential for Women Prenatal Multivitamin The Vibe:** Clean, transparent, delayed-release capsule.”
Google AI Mode
Products AI names
The specific Ritual items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Ritual.
How to read this
Bar is how often that brand is recommended in the same answer as Ritual, relative to the rest.
Ritual on other shelves
Slingso Managed Outcomes
How would Ritual grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Ritual.