AI Shelf Index · 2026 holiday shopping season
AG1 AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#12
Supplements · US
Shelf-share
1.0%
of US answers
Sentiment
0%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
AG1
1.0%
The shoppers AG1 wins
The same answers, sliced by the shopper the question implies — where AG1 ranks best.
Where AG1 wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#36
0.2%
Research
—
not surfaced
Comparison
#5
3.9%
Validation
—
not surfaced
Purchase
#33
0.3%
Where the engines differ
What AI says about AG1
Observed from the answers themselves — not a score.
Sentiment
0% positive · 45% negative
Price framing
framed premium
100% premium
“(Huel) That's substantially more compelling to me than paying $69–$79/month for AG1 simply to get a greens routine.”
ChatGPT
“AG1 Next Gen is currently $69/month when billed every 90 days or $79 monthly.”
ChatGPT
“(AG1) But here's the important part: neither is a meaningful muscle-preservation strategy.”
ChatGPT
“I wouldn't pay ~$80/month for AG1 unless you genuinely love the product and it makes your nutrition routine dramatically easier.”
ChatGPT
Products AI names
The specific AG1 items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as AG1.
How to read this
Bar is how often that brand is recommended in the same answer as AG1, relative to the rest.
AG1 on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with AG1.