AI Shelf Index · 2026 holiday shopping season
Needed AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#28
Supplements · US
Shelf-share
0.5%
of US answers
Sentiment
69%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
Needed
0.5%
The shoppers Needed wins
The same answers, sliced by the shopper the question implies — where Needed ranks best.
Where Needed wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#15
1.0%
Research
—
not surfaced
Comparison
#7
2.5%
Validation
—
not surfaced
Purchase
#22
1.0%
Where the engines differ
What AI says about Needed
Observed from the answers themselves — not a score.
Sentiment
69% positive · no negative mentions
Price framing
framed premium
27% mid, 73% premium
“(Needed) I would not, however, interpret "pregnancy safe" on a manufacturer's website as a substitute for your OB/midwife reviewing the exact product.”
ChatGPT
“Vital Proteins is the uncomplicated choice; Needed becomes more interesting if you want a pregnancy-oriented supplement ecosystem.”
ChatGPT
“(Needed) FullWell: The most "nutrition-first" formula of these four.”
ChatGPT
“Ringly.io Needed Synbiotic / Perelel Synbiotic Greens Price: ~$40–$50/month The Vibe:** Purpose-built for women's reproductive health, fertility, and prenatal/postnatal phases.”
Google AI Mode
Products AI names
The specific Needed items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Needed.
How to read this
Bar is how often that brand is recommended in the same answer as Needed, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Needed.