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AI Shelf Index · 2026 holiday shopping season

Blokees AI shopping shelf share

🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026

Standing

#56

Toys · AU

#25 outside top 40

Shelf-share

0.3%

of AU answers

0.2% 0.3%

Sentiment

71%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.1%
2 Connetix Tiles
5.3%
3 Magna-Tiles
4.6%
4 Step2
4.3%
5 Springfree Trampoline
3.5%
6 Vuly
3.2%
⋯
56 Blokees
0.3%

The shoppers Blokees wins

The same answers, sliced by the shopper the question implies — where Blokees ranks best.

The Kidult Collector
#14

Where Blokees wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#29

0.5%

Comparison

#61

0.1%

Validation

#100

0.1%

Purchase

#40

0.6%

Where the engines differ

ChatGPT
0.5%
Google AI Mode
0.0%

What AI says about Blokees

Observed from the answers themselves — not a score.

Sentiment

71% positive · no negative mentions

Price framing

framed budget

67% budget, 33% premium

“For your particular collecting mix, I'd watch LEGO, Funko/Bitty POP!, Hot Wheels, Pokémon and Transformers/Blokees.”

ChatGPT

“Premium alternatives: - Nanoblock micro builds - Mould King large display models - BLOKEES character/mecha mini builds (good blind-box/build hybrid).”

ChatGPT

“Blokees Transformers 2026 Model Kit Advent Calendar — this is particularly interesting for you because it's much closer to a model-kit/collectible experience.”

ChatGPT

“Blokees (Action Figures & Building/Model Kits) Aesthetic & Vibe: Semi-assembled action figure blind boxes (featuring Transformers, DC/Batman, or Naruto) that combine a blind-box element with a rewarding mini-model con...”

Google AI Mode

Products AI names

The specific Blokees items the engines put in front of AU shoppers.

  • anime/transformer blind box model kits 0.1%
  • Action Figures & Building/Model Kits 0.0%
  • Building/Model Calendars 0.0%
  • Hero Infinity Galaxy Version Turbo 03 0.0%
  • Naruto Shippuden Galaxy Version 01 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Blokees.

LEGO

Funko

Nerf

POP MART

Sonny Angel

Smiski

Re-Ment

Fanroll

How to read this

Bar is how often that brand is recommended in the same answer as Blokees, relative to the rest.

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Blokees.