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AI Shelf Index · 2026 holiday shopping season

POP MART AI shopping shelf share

🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026

Standing

#7

Toys · AU

#7 #7

Shelf-share

2.8%

of AU answers

3.0% 2.8%

Sentiment

93%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.1%
2 Connetix Tiles
5.3%
3 Magna-Tiles
4.6%
4 Step2
4.3%
5 Springfree Trampoline
3.5%
6 Vuly
3.2%
⋯
7 POP MART
2.8%

The shoppers POP MART wins

The same answers, sliced by the shopper the question implies — where POP MART ranks best.

The Kidult Collector
#2

Where POP MART wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#7

3.4%

Comparison

#4

7.0%

Validation

#16

1.3%

Purchase

#5

4.0%

Where the engines differ

ChatGPT
2.1%
Google AI Mode
4.2%

What AI says about POP MART

Observed from the answers themselves — not a score.

Sentiment

93% positive · no negative mentions

Price framing

framed mid

42% budget, 50% mid, 8% premium

“* Pop Culture & Blind Box Style: Pop Mart and geek culture retailers (like Mind Games, Popcultcha, or JB Hi-Fi) often stock pop-culture or figurine blind-box style countdowns.”

Google AI Mode

“Which specific franchises or brands** (Star Wars, Marvel, Pop Mart, gaming) do you collect?”

Google AI Mode

“POP MART — biggest ecosystem POP MART is probably the most significant blind-box ecosystem in Australia right now.”

ChatGPT

“The Australian POP MART store currently lists standard lines such as Hirono, Crybaby and Skullpanda at around A$22, while other formats such as plush pendants cost more.”

ChatGPT

Products AI names

The specific POP MART items the engines put in front of AU shoppers.

  • blind boxes 0.3%
  • SKULLPANDA The Paradox Series 0.3%
  • Blind Boxes (Skullpanda, Dimoo, The Monsters) 0.2%
  • Designer Blind Boxes (Skullpanda, Dimoo, Pixar series) 0.2%
  • Skullpanda / Space Molly / Skullpanda The Paradox 0.2%
  • SpongeBob SquarePants Blind Box 0.2%
  • Blind Box/Mini Figure Calendars 0.1%
  • Blind Boxes (Skullpanda, Dimoo, Crybaby) 0.1%

Shelved alongside

Brands the engines recommend in the same answers as POP MART.

LEGO

Nerf

Sonny Angel

Smiski

Funko

Tokidoki

Mofusand

Miniso

How to read this

Bar is how often that brand is recommended in the same answer as POP MART, relative to the rest.

POP MART on other shelves

🇺🇸 US Toys · #3 🇬🇧 UK Toys · #3 🇨🇦 CA Toys · #3 All markets →

Slingso Managed Outcomes

How would POP MART grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with POP MART.