AI Shelf Index · 2026 holiday shopping season
Funko AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#12
Toys · AU
Shelf-share
1.3%
of AU answers
Sentiment
82%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Funko
1.3%
The shoppers Funko wins
The same answers, sliced by the shopper the question implies — where Funko ranks best.
Where Funko wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#6
3.4%
Comparison
#63
0.1%
Validation
#10
2.1%
Purchase
#101
0.1%
Where the engines differ
What AI says about Funko
Observed from the answers themselves — not a score.
Sentiment
82% positive · no negative mentions
Price framing
framed budget
50% budget, 50% mid
“(Kmart Australia) - Funko 2026 calendars — already showing up in Australian retail.”
ChatGPT
“For your particular collecting mix, I'd watch LEGO, Funko/Bitty POP!, Hot Wheels, Pokémon and Transformers/Blokees.”
ChatGPT
“(Kmart Australia) [Hot Wheels 2026 Advent Calendar]() $70.97 [Funko Pokémon 2026 Bitty Pop!”
ChatGPT
“Countdown Calendar]() $66.49 [Funko Harry Potter 2026 Pocket Pop!”
ChatGPT
Products AI names
The specific Funko items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Funko.
How to read this
Bar is how often that brand is recommended in the same answer as Funko, relative to the rest.
Funko on other shelves
Slingso Managed Outcomes
How would Funko grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Funko.