AI Shelf Index · 2026 holiday shopping season
Sonny Angel AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#29
Toys · AU
Shelf-share
0.6%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Sonny Angel
0.6%
The shoppers Sonny Angel wins
The same answers, sliced by the shopper the question implies — where Sonny Angel ranks best.
Where Sonny Angel wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#70
0.1%
Comparison
#10
2.0%
Validation
—
not surfaced
Purchase
#60
0.4%
Where the engines differ
What AI says about Sonny Angel
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
50% budget, 50% mid
“Sonny Angel — excellent Australian infrastructure Sonny Angel is unusually well established here.”
ChatGPT
“(Blink Box) [Sonny Angel Hippers Looking Back Limited Edition]() $24.95 One useful distinction is regular Sonny Angel vs Hippers/limited editions.”
ChatGPT
“The latter can be substantially harder to get, so I wouldn't use reseller prices as evidence of what a normal Sonny Angel should cost.”
ChatGPT
“Sonny Angel — best "one more box" Sonny Angel is almost the opposite of POP MART: tiny, deliberately cute figures rather than elaborate designer toys.”
ChatGPT
Products AI names
The specific Sonny Angel items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Sonny Angel.
How to read this
Bar is how often that brand is recommended in the same answer as Sonny Angel, relative to the rest.
Sonny Angel on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sonny Angel.