AI Shelf Index · 2026 holiday shopping season

Smiski AI shopping shelf share

🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026

Standing

#21

Toys · AU

#36 #21

Shelf-share

0.8%

of AU answers

0.4% 0.8%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.1%
2 Connetix Tiles
5.3%
3 Magna-Tiles
4.6%
4 Step2
4.3%
5 Springfree Trampoline
3.5%
6 Vuly
3.2%
⋯
21 Smiski
0.8%

The shoppers Smiski wins

The same answers, sliced by the shopper the question implies — where Smiski ranks best.

Where Smiski wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#69

0.1%

Comparison

#14

1.0%

Validation

—

not surfaced

Purchase

#9

2.1%

Where the engines differ

ChatGPT
0.9%
Google AI Mode
0.4%

What AI says about Smiski

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

67% budget, 33% mid

“Smiski — the low-drama option Smiski is a different proposition from POP MART.”

ChatGPT

“Australian stockists currently have series around A$20–A$25, and the official Smiski site identifies FunkyFenix as the Australia/NZ distributor.”

ChatGPT

“(Blink Box) There's even an Australian in-person trading ecosystem: X-Playground says its Melbourne store has a Smiski Trading Box for selected figures.”

ChatGPT

“(X-Playground) For you: if “I don't want to pay scalper prices” is a major criterion, Smiski is one I'd keep on the shortlist.”

ChatGPT

Products AI names

The specific Smiski items the engines put in front of AU shoppers.

  • Construction Series Blind Box 0.2%
  • Dreams 0.0%
  • Happy Birthday 0.0%
  • Series 1 0.0%
  • Smiski blind box 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Smiski.

How to read this

Bar is how often that brand is recommended in the same answer as Smiski, relative to the rest.

Slingso Managed Outcomes

How would Smiski grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Smiski.