AI Shelf Index · 2026 holiday shopping season
Solgar AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#11
Supplements · UK
Shelf-share
1.0%
of UK answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
Solgar
1.0%
The shoppers Solgar wins
The same answers, sliced by the shopper the question implies — where Solgar ranks best.
Where Solgar wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#12
1.0%
Research
—
not surfaced
Comparison
#16
1.2%
Validation
#10
1.5%
Purchase
#14
1.2%
Where the engines differ
What AI says about Solgar
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed premium
100% premium
“Where to find it:** Readily stocked in Boots , Holland & Barrett , and supermarket health aisles (look for own-brands or trusted labels like Vitabiotics or Solgar).”
Google AI Mode
“Excellent for trusted, plain-science brands like Vitabiotics (Pregnacare for fertility support), Berocca, or Solgar.”
Google AI Mode
“Where to find it: Standard high-street brands like Vitabiotics , Solgar , or supermarket own-brands.”
Google AI Mode
“Boots: Frequently runs "3 for 2" across vitamins and supplements, or specific brand sales (like Solgar or Vitabiotics).”
Google AI Mode
Products AI names
The specific Solgar items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Solgar.
How to read this
Bar is how often that brand is recommended in the same answer as Solgar, relative to the rest.
Solgar on other shelves
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Solgar.