AI Shelf Index · 2026 holiday shopping season
Tesco Health AI shopping shelf share
💊 Supplements · 🇬🇧 UK · updated 12 Oct 2026
Standing
#18
Supplements · UK
Shelf-share
0.7%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Myprotein
17.3%
Bulk
11.5%
Vitabiotics
6.6%
The Protein Works
2.8%
Huel
2.3%
Optimum Nutrition
2.0%
The shoppers Tesco Health wins
The same answers, sliced by the shopper the question implies — where Tesco Health ranks best.
Where Tesco Health wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
—
not surfaced
Validation
—
not surfaced
Purchase
#9
1.8%
Where the engines differ
What AI says about Tesco Health
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“Tesco Health Vitamin D 12.5µg** Supermarket option A practical alternative if you're shopping at Tesco.”
ChatGPT
“Tesco Health / Myvitamins Range: Budget-friendly supermarket selections, often featuring Clubcard multi-buys if you are picking up household essentials alongside your wellness routine.”
Google AI Mode
Products AI names
The specific Tesco Health items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Tesco Health.
How to read this
Bar is how often that brand is recommended in the same answer as Tesco Health, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Tesco Health.