AI Shelf Index · 2026 holiday shopping season
Anua AI shopping shelf share
🧴 Skincare · 🇬🇧 UK · updated 12 Oct 2026
Standing
#16
Skincare · UK
Shelf-share
0.9%
of UK answers
Sentiment
84%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
La Roche-Posay
12.9%
CeraVe
10.2%
COSRX
4.3%
Avène
4.1%
The Ordinary
3.5%
Beauty of Joseon
3.4%
Anua
0.9%
The shoppers Anua wins
The same answers, sliced by the shopper the question implies — where Anua ranks best.
Where Anua wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#14
1.2%
Research
—
not surfaced
Comparison
#7
2.3%
Validation
—
not surfaced
Purchase
#14
2.1%
Where the engines differ
What AI says about Anua
Observed from the answers themselves — not a score.
Sentiment
84% positive · no negative mentions
Price framing
framed mid
47% budget, 53% mid
“Anua The Vibe:** Clean, minimalist, soothing botanical-heavy care focused heavily on troubled and reactive complexions.”
Google AI Mode
“Current UK guides consistently highlight COSRX, Beauty of Joseon, SKIN1004, Purito, ANUA and Medicube.”
ChatGPT
“(Belantti) - ANUA — worth a look if you like lightweight toners and serums, particularly the heartleaf range.”
ChatGPT
“ANUA — lightweight toner/serum options 6.”
ChatGPT
Products AI names
The specific Anua items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Anua.
How to read this
Bar is how often that brand is recommended in the same answer as Anua, relative to the rest.
Anua on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Anua.