AI Shelf Index · 2026 holiday shopping season
ETUDE AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#15
Skincare · US
Shelf-share
1.2%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
ETUDE
1.2%
The shoppers ETUDE wins
The same answers, sliced by the shopper the question implies — where ETUDE ranks best.
Where ETUDE wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#34
0.6%
Research
#5
2.4%
Comparison
#19
0.8%
Validation
#33
0.3%
Purchase
#34
0.7%
Where the engines differ
What AI says about ETUDE
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
90% budget, 10% mid
“ETUDE SoonJung Line (The Barrier Savior) Vibe & Philosophy:** Hyper-minimalist, hypoallergenic, and specifically formulated for irritated, sensitized, or compromised skin barriers \[0\].”
Google AI Mode
“ETUDE (SoonJung Line) The Vibe & Philosophy:** Hypoallergenic, ultra-minimalist, specifically engineered for easily irritated, sensitive, and compromised skin.”
Google AI Mode
“Ulta Beauty Shop: ulta.com - Carries selected Korean skincare brands, including ETUDE, COSRX and SKIN1004.”
ChatGPT
“For example, SKIN1004 and ETUDE cleansers are listed on Ulta.”
ChatGPT
Products AI names
The specific ETUDE items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as ETUDE.
How to read this
Bar is how often that brand is recommended in the same answer as ETUDE, relative to the rest.
ETUDE on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with ETUDE.