AI Shelf Index · 2026 holiday shopping season
Some By Mi AI shopping shelf share
🧴 Skincare · 🇺🇸 US · updated 12 Oct 2026
Standing
#133
Skincare · US
Shelf-share
0.0%
of US answers
Sentiment
78%
positive
No week-to-week change larger than the variation between readings.
Who's on the skincare shelf
CeraVe
10.7%
Vanicream
6.9%
La Roche-Posay
6.7%
COSRX
6.7%
Bubble Skincare
5.2%
Evereden
3.1%
Some By Mi
0.0%
The shoppers Some By Mi wins
The same answers, sliced by the shopper the question implies — where Some By Mi ranks best.
Where Some By Mi wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#22
0.9%
Research
#48
0.0%
Comparison
#38
0.2%
Validation
#54
0.0%
Purchase
#94
0.1%
Where the engines differ
What AI says about Some By Mi
Observed from the answers themselves — not a score.
Sentiment
78% positive · no negative mentions
Price framing
framed budget
100% budget
“They mimic the fun of a multi-product calendar for under $ 2 0: SOME BY MI AHA-BHA-PHA 30 Days Miracle AC SOS Kit :** Features mini steps with gentle chemical exfoliants tailored for acne.”
Google AI Mode
“Look for \"Mini / Trial Kits\":** Brands like _Laneige_ , _COSRX_ , _Some By Mi_ , and _Pyunkang Yul_ sell mini introductory kits.”
Google AI Mode
“Some By Mi — only if you need exfoliation Best if: your main problem is clogged pores and rough texture.”
ChatGPT
“SOME BY MI (The Multi-Acid Resurfacer) Vibe & Philosophy:** Known for their 30-Days Miracle line which combines AHA, BHA, and PHA all at once.”
Google AI Mode
Products AI names
The specific Some By Mi items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Some By Mi.
How to read this
Bar is how often that brand is recommended in the same answer as Some By Mi, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Some By Mi.