AI Shelf Index · 2026 holiday shopping season
AATU Pet Food AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#36
Pet Supplies · UK
Shelf-share
0.5%
of UK answers
Sentiment
67%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
The shoppers AATU Pet Food wins
The same answers, sliced by the shopper the question implies — where AATU Pet Food ranks best.
Where AATU Pet Food wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
—
not surfaced
Comparison
#62
0.1%
Validation
—
not surfaced
Purchase
#26
1.1%
Where the engines differ
What AI says about AATU Pet Food
Observed from the answers themselves — not a score.
Sentiment
67% positive · no negative mentions
Price framing
framed budget
100% budget
“AATU Pet Food Portion Control:** Check the back of your specific kibble/wet food packet for weight guidelines.”
Google AI Mode
“AATU Pet Food Fixing Fuzziness Tip:** Gently warm wet food or add a splash of warm water to kibble to release meat aromas (test that it is lukewarm before serving).”
Google AI Mode
“AATU Pet Food Feeding Schedule:** Puppies aged 8–12 weeks need 4 meals a day; drop to 3 meals between 3 and 6 months, and move to 2 meals a day from 6 months onward.”
Google AI Mode
“AATU Pet Food Portion Control:** Check the back of your specific food brand packaging, as portions depend on your puppy's anticipated adult weight (usually between 7kg to 12kg for miniature/toy/standard crosses) and c...”
Google AI Mode
Products AI names
The specific AATU Pet Food items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as AATU Pet Food.
How to read this
Bar is how often that brand is recommended in the same answer as AATU Pet Food, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with AATU Pet Food.