AI Shelf Index · 2026 holiday shopping season
1st Choice AI shopping shelf share
🐾 Pet Supplies · 🇨🇦 CA · updated 12 Oct 2026
Standing
#19
Pet Supplies · CA
Shelf-share
1.1%
of CA answers
Sentiment
91%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Purina
9.1%
Open Farm
6.1%
Nutrience
5.3%
Royal Canin
5.2%
Litter-Robot
4.1%
Hill's
3.5%
1st Choice
1.1%
The shoppers 1st Choice wins
The same answers, sliced by the shopper the question implies — where 1st Choice ranks best.
Where 1st Choice wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#15
1.5%
Research
—
not surfaced
Comparison
#31
0.7%
Validation
#66
0.1%
Purchase
#14
1.9%
Where the engines differ
What AI says about 1st Choice
Observed from the answers themselves — not a score.
Sentiment
91% positive · no negative mentions
Price framing
framed premium
33% budget, 33% mid, 33% premium
“1st Choice is a Canadian family-owned company and has both sensitive-stomach and urinary-health formulas.”
ChatGPT
“(1st Choice) One important caveat I wouldn't try to solve both urinary disease and gastrointestinal sensitivity by mixing several specialized foods yourself.”
ChatGPT
“My shortlist [Canadian Naturals Senior Turkey & Salmon]() $41.99 [1st Choice Senior Medium and Large Breeds]() $79.04 [Nutram S10 Sound Balanced Wellness Senior]() $79.99 [GO!”
ChatGPT
“🥈 Best if the stomach is the biggest problem: 1st Choice Senior 1st Choice Nutrition has several senior formulas manufactured by a Canadian family-owned company.”
ChatGPT
Products AI names
The specific 1st Choice items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as 1st Choice.
How to read this
Bar is how often that brand is recommended in the same answer as 1st Choice, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with 1st Choice.