AI Shelf Index · 2026 holiday shopping season
West Paw AI shopping shelf share
🐾 Pet Supplies · 🇦🇺 AU · updated 12 Oct 2026
Standing
#129
Pet Supplies · AU
Shelf-share
0.0%
of AU answers
Sentiment
75%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Royal Canin
8.3%
Hill's
7.8%
Lyka Pet Food
7.5%
Black Hawk
6.1%
Purina
6.0%
ADVANCE
5.0%
West Paw
0.0%
The shoppers West Paw wins
The same answers, sliced by the shopper the question implies — where West Paw ranks best.
Where West Paw wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#34
0.4%
Research
—
not surfaced
Comparison
#81
0.0%
Validation
—
not surfaced
Purchase
#93
0.1%
Where the engines differ
What AI says about West Paw
Observed from the answers themselves — not a score.
Sentiment
75% positive · no negative mentions
Price framing
framed mid
67% mid, 33% premium
“West Paw Zogoflex Qwizl or Hurley** : Softer than hard nylon bones (which can crack puppy teeth) but remarkably tough.”
Google AI Mode
Products AI names
The specific West Paw items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as West Paw.
How to read this
Bar is how often that brand is recommended in the same answer as West Paw, relative to the rest.
West Paw on other shelves
Slingso Managed Outcomes
How would West Paw grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with West Paw.