AI Shelf Index · 2026 holiday shopping season
VonShef AI shopping shelf share
🍳 Kitchen · 🇬🇧 UK · updated 12 Oct 2026
Standing
#25
Kitchen · UK
Shelf-share
0.6%
of UK answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the kitchen shelf
Ninja
31.3%
De'Longhi
7.6%
Le Creuset
5.6%
Sage
5.0%
Philips
4.6%
Tower
3.2%
The shoppers VonShef wins
The same answers, sliced by the shopper the question implies — where VonShef ranks best.
Where VonShef wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#16
1.6%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#50
0.1%
Purchase
—
not surfaced
Where the engines differ
What AI says about VonShef
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed budget
100% budget
“The John Lewis pan is £35 in the current results, while a basic VonShef is around £16.”
ChatGPT
“[VonShef Seasoned Cast Iron Skillet Pan]() One caveat: cast iron is heavy and needs drying/oiling after washing.”
ChatGPT
Products AI names
The specific VonShef items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as VonShef.
How to read this
Bar is how often that brand is recommended in the same answer as VonShef, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with VonShef.