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AI Shelf Index · 2026 holiday shopping season

Spin Master AI shopping shelf share

🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026

Standing

#8

Toys · CA

#12 #8

Shelf-share

1.8%

of CA answers

0.2% 1.8%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
19.0%
2 Magna-Tiles
10.6%
3 POP MART
4.9%
4 Yoto
3.3%
5 Tonies
2.5%
6 Connetix Tiles
2.4%
⋯
8 Spin Master
1.8%

The shoppers Spin Master wins

The same answers, sliced by the shopper the question implies — where Spin Master ranks best.

The Hot-Toy Grandparent
#2

Where Spin Master wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#16

1.5%

Research

#15

1.1%

Comparison

#7

3.6%

Validation

#90

0.1%

Purchase

#31

0.7%

Where the engines differ

ChatGPT
0.0%
Google AI Mode
2.8%

What AI says about Spin Master

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed mid

45% budget, 55% mid

“Spin Master Bitzee / Interactive Pets What it is:** A digital pet in a case that you can actually touch and react to.”

Google AI Mode

“Spin Master (headquartered in Toronto!) continues a massive trend here.”

Google AI Mode

“Price: $35 - $45 CAD Canadian connection: Spin Master is a proud Canadian global toy powerhouse (though manufactured abroad).”

Google AI Mode

“| | Canadian Angle | Brands like Spin Master have deep Canadian roots .”

Google AI Mode

Products AI names

The specific Spin Master items the engines put in front of CA shoppers.

  • HEX Bots Wall Crawler Gecko 0.3%
  • Bitzee Interactive Digital Pets 0.2%
  • PAW Patrol Toys 0.2%
  • PAW Patrol Dinosaur-Themed Rescue Toys 0.2%
  • Bitzee Interactive Pets 0.1%
  • Bitzee Magicals 0.1%
  • Gabby's Dollhouse Toys 0.1%
  • Interactive games and STEM kits 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Spin Master.

LEGO

Hot Wheels

Educational Insights

Magna-Tiles

Outset Media

Thames & Kosmos

Bitzee

Jellycat

How to read this

Bar is how often that brand is recommended in the same answer as Spin Master, relative to the rest.

Spin Master on other shelves

🇦🇺 AU Toys · # All markets →

Slingso Managed Outcomes

How would Spin Master grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Spin Master.