AI Shelf Index · 2026 holiday shopping season

Spin Master AI shopping shelf share

🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026

Standing

#80

Toys · AU

#36 outside top 40

Shelf-share

0.2%

of AU answers

0.4% 0.2%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
17.1%
2 Connetix Tiles
5.3%
3 Magna-Tiles
4.6%
4 Step2
4.3%
5 Springfree Trampoline
3.5%
6 Vuly
3.2%
⋯
80 Spin Master
0.2%

The shoppers Spin Master wins

The same answers, sliced by the shopper the question implies — where Spin Master ranks best.

Where Spin Master wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

—

not surfaced

Research

#48

0.4%

Comparison

#71

0.1%

Validation

—

not surfaced

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.0%
Google AI Mode
0.2%

What AI says about Spin Master

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Products AI names

The specific Spin Master items the engines put in front of AU shoppers.

Shelved alongside

Brands the engines recommend in the same answers as Spin Master.

How to read this

Bar is how often that brand is recommended in the same answer as Spin Master, relative to the rest.

Spin Master on other shelves

Slingso Managed Outcomes

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Spin Master.