AI Shelf Index · 2026 holiday shopping season
Jellycat AI shopping shelf share
🧸 Toys · 🇨🇦 CA · updated 12 Oct 2026
Standing
#40
Toys · CA
Shelf-share
0.3%
of CA answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
19.0%
Magna-Tiles
10.6%
POP MART
4.9%
Yoto
3.3%
Tonies
2.5%
Connetix Tiles
2.4%
Jellycat
0.3%
The shoppers Jellycat wins
The same answers, sliced by the shopper the question implies — where Jellycat ranks best.
Where Jellycat wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#37
0.5%
Research
—
not surfaced
Comparison
#44
0.4%
Validation
#68
0.2%
Purchase
#87
0.1%
Where the engines differ
What AI says about Jellycat
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
75% mid, 25% premium
“Jellycat Amuseables / Plushies ( ∼ $ 3 5 − $ 4 6) The Vibe:** Quirky, ultra-soft plush food items or animals (like the classic octopuses or coffee cups) that are massive status symbols among the pre-teen crowd right now.”
Google AI Mode
“(Global News) - 🧸 Jellycat Bartholomew Bear — a cuddly classic.”
ChatGPT
“| | 10 | Jellycat plush | 3–12 | ~$30–60 | Jellycat has moved well beyond baby gifts and is particularly popular among children who like quirky/cute collectibles.”
ChatGPT
“Jellycat Snow Suit Bashful Bunny – Ultra-soft, premium collectible plush dressed for winter.”
Google AI Mode
Products AI names
The specific Jellycat items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Jellycat.
How to read this
Bar is how often that brand is recommended in the same answer as Jellycat, relative to the rest.
Jellycat on other shelves
Slingso Managed Outcomes
How would Jellycat grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Jellycat.