AI Shelf Index · 2026 holiday shopping season
Horizon Fitness AI shopping shelf share
🏃 Fitness & Outdoor · 🇨🇦 CA · updated 12 Oct 2026
Standing
#12
Fitness & Outdoor · CA
Shelf-share
2.1%
of CA answers
Sentiment
86%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Lululemon
11.9%
HOKA
5.9%
NordicTrack
4.8%
Asics
4.3%
UREVO
3.5%
Brooks
3.4%
Horizon Fitness
2.1%
The shoppers Horizon Fitness wins
The same answers, sliced by the shopper the question implies — where Horizon Fitness ranks best.
Where Horizon Fitness wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#20
1.4%
Research
—
not surfaced
Comparison
#3
6.1%
Validation
#7
3.9%
Purchase
#49
0.2%
Where the engines differ
What AI says about Horizon Fitness
Observed from the answers themselves — not a score.
Sentiment
86% positive · 5% negative
Price framing
framed premium
30% budget, 30% mid, 40% premium
“(Horizon Fitness) For iFIT/connected training: The NordicTrack T 6.5 is currently C$999.98 at Best Buy Canada.”
ChatGPT
“(Horizon Fitness) - Runner's World currently rates it extremely highly for an inexpensive treadmill and reported putting 400 miles on its test machine.”
ChatGPT
“Horizon Fitness 7.0 AT Folding Treadmill Best for everyday running {turn763174product18.displayed_price} A practical option for people who want to run at home without paying extra for a large touchscreen and subscript...”
ChatGPT
“Horizon Fitness T101 Best overall candidate $999 CAD A good option for a mix of walking, jogging, and recreational running.”
ChatGPT
Products AI names
The specific Horizon Fitness items the engines put in front of CA shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Horizon Fitness.
How to read this
Bar is how often that brand is recommended in the same answer as Horizon Fitness, relative to the rest.
Horizon Fitness on other shelves
Slingso Managed Outcomes
How would Horizon Fitness grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Horizon Fitness.