AI Shelf Index · 2026 holiday shopping season
Silentnight AI shopping shelf share
🐾 Pet Supplies · 🇬🇧 UK · updated 12 Oct 2026
Standing
#24
Pet Supplies · UK
Shelf-share
0.9%
of UK answers
Sentiment
95%
positive
No week-to-week change larger than the variation between readings.
Who's on the pet supplies shelf
Butternut Box
8.4%
KONG
6.0%
Royal Canin
5.3%
Purina
4.8%
Harringtons
4.2%
Hill's
4.0%
Silentnight
0.9%
The shoppers Silentnight wins
The same answers, sliced by the shopper the question implies — where Silentnight ranks best.
Where Silentnight wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#52
0.2%
Research
—
not surfaced
Comparison
#25
0.8%
Validation
#59
0.1%
Purchase
#11
2.3%
Where the engines differ
What AI says about Silentnight
Observed from the answers themselves — not a score.
Sentiment
95% positive · no negative mentions
Price framing
framed mid
13% budget, 73% mid, 13% premium
“Silentnight Orthopaedic Pet Bed:** Bringing human-grade sleep tech to pets, offering solid pressure relief.”
Google AI Mode
“Orthopaedic Memory Foam:** Look for a true memory-foam mattress (like the Bedsure Orthopedic Memory Foam Bed or Silentnight Orthopaedic Pet Bed ) rather than cheap polyfill.”
Google AI Mode
“_Silentnight Pet Beds:_ Excellent affordable supportive options brought to you by the trusted human mattress brand.”
Google AI Mode
“Silentnight Orthopaedic Pet Bed Why it works: Designed by the UK’s leading sleep brand using human-grade foam technology.”
Google AI Mode
Products AI names
The specific Silentnight items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Silentnight.
How to read this
Bar is how often that brand is recommended in the same answer as Silentnight, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Silentnight.