AI Shelf Index · 2026 holiday shopping season
Salomon AI shopping shelf share
🏃 Fitness & Outdoor · 🇬🇧 UK · updated 12 Oct 2026
Standing
#78
Fitness & Outdoor · UK
Shelf-share
0.1%
of UK answers
Sentiment
43%
positive
No week-to-week change larger than the variation between readings.
Who's on the fitness & outdoor shelf
Gymshark
5.9%
Sweaty Betty
5.8%
Brooks
5.8%
Adanola
5.5%
HOKA
5.4%
WalkingPad
4.3%
Salomon
0.1%
The shoppers Salomon wins
The same answers, sliced by the shopper the question implies — where Salomon ranks best.
Where Salomon wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
—
not surfaced
Research
#50
0.2%
Comparison
#65
0.1%
Validation
#55
0.2%
Purchase
#52
0.3%
Where the engines differ
What AI says about Salomon
Observed from the answers themselves — not a score.
Sentiment
43% positive · 14% negative
Price framing
framed mid
75% mid, 25% premium
“Salomon X Ultra 360 Mid GTX — good if you want more trail stability, although I'd put KEEN ahead of Salomon for genuinely wide feet.”
ChatGPT
“Salomon tends to have a more secure, closer-fitting shape, whereas KEEN and the Wide Merrell are much more forgiving at the forefoot.”
ChatGPT
“(#1 Athletic Shoe Review Site) - Salomon X Ultra 5 Wide GTX — more of a proper walking shoe than a trainer, with a wide version and waterproofing.”
ChatGPT
“(#1 Athletic Shoe Review Site) - Salomon Ultra Glide 4 Wide — the lighter, more trainer-like choice.”
ChatGPT
Products AI names
The specific Salomon items the engines put in front of UK shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Salomon.
How to read this
Bar is how often that brand is recommended in the same answer as Salomon, relative to the rest.
Salomon on other shelves
Slingso Managed Outcomes
How would Salomon grow its revenue from the AI Shopping Channel?
Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →
Prefer email? Send a note.
Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Salomon.