AI Shelf Index · 2026 holiday shopping season
Transparent Labs AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#6
Supplements · US
Shelf-share
2.7%
of US answers
Sentiment
89%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
The shoppers Transparent Labs wins
The same answers, sliced by the shopper the question implies — where Transparent Labs ranks best.
Where Transparent Labs wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#10
1.5%
Research
—
not surfaced
Comparison
#13
1.3%
Validation
#3
3.9%
Purchase
#3
8.2%
Where the engines differ
What AI says about Transparent Labs
Observed from the answers themselves — not a score.
Sentiment
89% positive · no negative mentions
Price framing
framed premium
7% budget, 36% mid, 57% premium
“Fortune Top brands and retailers previewing early promotions include: Transparent Labs** : Offering up to 25% off sitewide on grass-fed whey isolates and mass gainers, plus free product bundles on larger orders.”
Google AI Mode
“(Transparent Labs) - Thorne: Particularly worth watching if third-party certification is your top priority.”
ChatGPT
“Transparent Labs Core Creatine / Creatine HMB** : Known for complete label transparency and publishing third-party purity results directly.”
Google AI Mode
“Available on the Transparent Labs Website .”
Google AI Mode
Products AI names
The specific Transparent Labs items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Transparent Labs.
How to read this
Bar is how often that brand is recommended in the same answer as Transparent Labs, relative to the rest.
Transparent Labs on other shelves
Slingso Managed Outcomes
How would Transparent Labs grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Transparent Labs.