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AI Shelf Index · 2026 holiday shopping season

Sports Research AI shopping shelf share

💊 Supplements · 🇺🇸 US · updated 12 Oct 2026

Standing

#16

Supplements · US

#17 #16

Shelf-share

0.8%

of US answers

0.7% 0.8%

Sentiment

73%

positive

No week-to-week change larger than the variation between readings.

Who's on the supplements shelf

1 Optimum Nutrition
8.3%
2 Thorne
6.4%
3 Nutricost
4.8%
4 Ritual
3.0%
5 Nature Made
2.8%
6 Transparent Labs
2.7%
⋯
16 Sports Research
0.8%

The shoppers Sports Research wins

The same answers, sliced by the shopper the question implies — where Sports Research ranks best.

The Gym Starter
#9
The Healthy Ager
#15
The Wellness Optimizer
#16
The New Shopper
#57

Where Sports Research wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#33

0.3%

Research

#4

2.5%

Comparison

#25

0.4%

Validation

—

not surfaced

Purchase

#14

1.9%

Where the engines differ

ChatGPT
1.5%
Google AI Mode
0.5%

What AI says about Sports Research

Observed from the answers themselves — not a score.

Sentiment

73% positive · no negative mentions

Price framing

framed budget

50% budget, 50% mid

“Sports Research Creatine Monohydrate Unflavored — NSF-certified; 5 g/scoop.”

ChatGPT

“(NSF) - Sports Research Creatine Monohydrate — 5 g serving; NSF lists both its regular and Creapure versions.”

ChatGPT

“www.health.com Sports Research Collagen Peptides Price: ~$30–$35/month The Vibe:** Third-party tested (Informed Choice/Informed Sport certified), highly economical.”

Google AI Mode

“If you buy collagen, treat it as a skin/joint bonus, not muscle protein. Ensure it's rigorously tested for heavy metals (like Sports Research or Needed ).”

Google AI Mode

Products AI names

The specific Sports Research items the engines put in front of US shoppers.

  • Creatine Monohydrate 0.3%
  • Collagen Powder Supplement - Hydrolyzed Protein Peptides 0.3%
  • Creatine Monohydrate Unflavored 0.3%
  • Collagen Peptides 0.1%
  • collagen peptides, MCT oil, and omega-3s 0.1%
  • Whey Isolate 0.0%
  • Collagen 0.0%
  • Creatine Monohydrate with Creapure 0.0%

Shelved alongside

Brands the engines recommend in the same answers as Sports Research.

Optimum Nutrition

Thorne

Momentous

AG1

Vital Proteins

Nutricost

Klean Athlete

Amazing Grass

How to read this

Bar is how often that brand is recommended in the same answer as Sports Research, relative to the rest.

Sports Research on other shelves

🇨🇦 CA Supplements · # All markets →

Slingso Managed Outcomes

How would Sports Research grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Sports Research.