AI Shelf Index · 2026 holiday shopping season
Nutricost AI shopping shelf share
💊 Supplements · 🇺🇸 US · updated 12 Oct 2026
Standing
#3
Supplements · US
Shelf-share
4.8%
of US answers
Sentiment
93%
positive
No week-to-week change larger than the variation between readings.
Who's on the supplements shelf
Optimum Nutrition
8.3%
Thorne
6.4%
Nutricost
4.8%
Ritual
3.0%
Nature Made
2.8%
Transparent Labs
2.7%
The shoppers Nutricost wins
The same answers, sliced by the shopper the question implies — where Nutricost ranks best.
Where Nutricost wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#3
4.9%
Research
#3
2.6%
Comparison
#8
2.5%
Validation
#2
5.1%
Purchase
#2
8.9%
Where the engines differ
What AI says about Nutricost
Observed from the answers themselves — not a score.
Sentiment
93% positive · no negative mentions
Price framing
framed budget
100% budget
“Midi Health +1 Nutricost Whey Isolate / Concentrate Best Budget-Friendly Pick.** Delivers 25–30g of protein per serving at a lower cost per scoop.”
Google AI Mode
“Brand doesn't matter much as long as it's pure monohydrate—look for an NSF-certified or reputable bulk brand like Nutricost or BulkSupplements to save cash.”
Google AI Mode
“Nutricost Micronized Creatine Monohydrate The Vibe: The ultimate budget warrior.”
Google AI Mode
“Nutricost strips away all the flashy marketing and gives you bulk powder that gets the job done.”
Google AI Mode
Products AI names
The specific Nutricost items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Nutricost.
How to read this
Bar is how often that brand is recommended in the same answer as Nutricost, relative to the rest.
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Nutricost.