AI Shelf Index · 2026 holiday shopping season

Moose Toys AI shopping shelf share

🧸 Toys · 🇺🇸 US · updated 12 Oct 2026

Standing

#130

Toys · US

#22 outside top 40

Shelf-share

0.1%

of US answers

0.6% 0.1%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
16.6%
2 Magna-Tiles
15.3%
3 POP MART
8.4%
4 PicassoTiles
3.8%
5 Tonies
3.2%
6 Yoto
3.0%
⋯
130 Moose Toys
0.1%

The shoppers Moose Toys wins

The same answers, sliced by the shopper the question implies — where Moose Toys ranks best.

Where Moose Toys wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#21

0.8%

Research

—

not surfaced

Comparison

—

not surfaced

Validation

—

not surfaced

Purchase

—

not surfaced

Where the engines differ

ChatGPT
0.0%
Google AI Mode
0.3%

What AI says about Moose Toys

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

“Here is an age-by-age breakdown of the hottest, crowd-pleasing gift ideas for Christmas 2026: Ages 3–4 (Little Kids) Bluey’s Light & Surprise Heeler House (Moose Toys): Bluey remains an absolute juggernaut for prescho...”

Google AI Mode

“ABC7 Eyewitness News Bluey’s Light & Surprise Heeler House : Moose Toys features massive hits around the Bluey franchise this year, perfect for recreating household adventures.”

Google AI Mode

Products AI names

The specific Moose Toys items the engines put in front of US shoppers.

  • Bluey's Light & Surprise Heeler House 0.2%

Shelved alongside

Brands the engines recommend in the same answers as Moose Toys.

How to read this

Bar is how often that brand is recommended in the same answer as Moose Toys, relative to the rest.

Moose Toys on other shelves

Slingso Managed Outcomes

How would Moose Toys grow its revenue from the AI Shopping Channel?

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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Moose Toys.