AI Shelf Index · 2026 holiday shopping season

Gabby's Dollhouse AI shopping shelf share

🧸 Toys · 🇺🇸 US · updated 12 Oct 2026

Standing

#33

Toys · US

#35 #33

Shelf-share

0.4%

of US answers

0.2% 0.4%

Sentiment

100%

positive

No week-to-week change larger than the variation between readings.

Who's on the toys shelf

1 LEGO
16.6%
2 Magna-Tiles
15.3%
3 POP MART
8.4%
4 PicassoTiles
3.8%
5 Tonies
3.2%
6 Yoto
3.0%
⋯
33 Gabby's Dollhouse
0.4%

The shoppers Gabby's Dollhouse wins

The same answers, sliced by the shopper the question implies — where Gabby's Dollhouse ranks best.

Where Gabby's Dollhouse wins the journey

Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.

Awareness

#20

0.8%

Research

—

not surfaced

Comparison

#71

0.1%

Validation

—

not surfaced

Purchase

#64

0.2%

Where the engines differ

ChatGPT
0.1%
Google AI Mode
0.3%

What AI says about Gabby's Dollhouse

Observed from the answers themselves — not a score.

Sentiment

100% positive · no negative mentions

Price framing

framed budget

100% budget

“Gabby's Dollhouse craft or play set ($20–$40) If she likes cats, pretend play, or the show, these are very “current kid” choices.”

ChatGPT

Products AI names

The specific Gabby's Dollhouse items the engines put in front of US shoppers.

  • Cruise Ship Playset 0.1%
  • craft or play set 0.1%

Shelved alongside

Brands the engines recommend in the same answers as Gabby's Dollhouse.

How to read this

Bar is how often that brand is recommended in the same answer as Gabby's Dollhouse, relative to the rest.

Slingso Managed Outcomes

How would Gabby's Dollhouse grow its revenue from the AI Shopping Channel?

Schedule a call and we'll show you how — starting from the shelf you just saw. Or leave an email and we'll come to you. What Managed Outcomes covers →

Prefer email? Send a note.

Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Gabby's Dollhouse.