AI Shelf Index · 2026 holiday shopping season
Moose Toys AI shopping shelf share
🧸 Toys · 🇦🇺 AU · updated 12 Oct 2026
Standing
#62
Toys · AU
Shelf-share
0.3%
of AU answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
17.1%
Connetix Tiles
5.3%
Magna-Tiles
4.6%
Step2
4.3%
Springfree Trampoline
3.5%
Vuly
3.2%
Moose Toys
0.3%
The shoppers Moose Toys wins
The same answers, sliced by the shopper the question implies — where Moose Toys ranks best.
Where Moose Toys wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#9
2.8%
Research
—
not surfaced
Comparison
—
not surfaced
Validation
#38
0.7%
Purchase
—
not surfaced
Where the engines differ
What AI says about Moose Toys
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
“(The Toy Universe) 👧 Ages 3–6 - Moose Toys Little Live Pets Really Real Puppy — interactive pet play without the real pet responsibility.”
ChatGPT
“www.toyawards.com.au Scruff-a-Luvs Series 1 Single Pack by Moose Toys** : Voted a most adorable surprise rescue pet, letting kids wash, dry, and reveal a fluffy new companion.”
Google AI Mode
“Scruff-a-Luvs Series 1 Single Pack by Moose Toys** A perennial favorite in the "adorable surprise pet" category, letting kids rescue and groom a matted plush ball into a fluffy friend.”
Google AI Mode
“austoy.com.au MrBeast Lab Hybrids Fusion Hybrid Lab : Action Toy: MrBeast Lab Hybrids Fusion Hybrid Lab (Moose Toys) – Highly popular science-experiment style unboxing and action play.”
Google AI Mode
Products AI names
The specific Moose Toys items the engines put in front of AU shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Moose Toys.
How to read this
Bar is how often that brand is recommended in the same answer as Moose Toys, relative to the rest.
Moose Toys on other shelves
Slingso Managed Outcomes
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Moose Toys.