AI Shelf Index · 2026 holiday shopping season
Fisher-Price AI shopping shelf share
🧸 Toys · 🇺🇸 US · updated 12 Oct 2026
Standing
#17
Toys · US
Shelf-share
0.8%
of US answers
Sentiment
100%
positive
No week-to-week change larger than the variation between readings.
Who's on the toys shelf
LEGO
16.6%
Magna-Tiles
15.3%
POP MART
8.4%
PicassoTiles
3.8%
Tonies
3.2%
Yoto
3.0%
Fisher-Price
0.8%
The shoppers Fisher-Price wins
The same answers, sliced by the shopper the question implies — where Fisher-Price ranks best.
Where Fisher-Price wins the journey
Its rank at each phase of the shopping journey — from first awareness to the moment of purchase.
Awareness
#13
1.3%
Research
#11
1.8%
Comparison
#69
0.1%
Validation
#35
0.5%
Purchase
#35
0.4%
Where the engines differ
What AI says about Fisher-Price
Observed from the answers themselves — not a score.
Sentiment
100% positive · no negative mentions
Price framing
framed mid
33% budget, 67% mid
“Fisher-Price Baby's First Blocks — inexpensive and very versatile.”
ChatGPT
“Fisher-Price Giant Rock-a-Stack — classic and age-appropriate.”
ChatGPT
“Fisher-Price Little People / Super Mario or Spidey Playsets** : Action-oriented character sets like_ Marvel Spidey and His Amazing Friends _or Nintendo-themed interactive sets are huge hits.”
Google AI Mode
“Macy’s Black Friday toy listings include brands like VTech and Fisher-Price with markdowns.”
ChatGPT
Products AI names
The specific Fisher-Price items the engines put in front of US shoppers.
Shelved alongside
Brands the engines recommend in the same answers as Fisher-Price.
How to read this
Bar is how often that brand is recommended in the same answer as Fisher-Price, relative to the rest.
Fisher-Price on other shelves
Slingso Managed Outcomes
How would Fisher-Price grow its revenue from the AI Shopping Channel?
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Holiday Shopping 2026 · reading updated 11 Oct. An independent measurement by Slingso; not affiliated with Fisher-Price.